Welcome to Food Equipment Representatives, Inc.

Food Equipment Representatives is an industry leader in innovative food service kitchen and restaurant solutions for high performance kitchens, that require the highest quality products produced efficiently and economically.

FER is proud to represent Welbilt’s leading brands of Foodservice equipment.

News & Highlights

See footage from FER’s Full Kitchen Test Kitchen Takeover featuring our entire test kitchen and case studies focused on integrated solutions.

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Product Lines

Capabilities

Industry Experience

Food Equipment Representatives possesses over 360 years of combined industry experience. Our individual experiences represent a diverse and thorough knowledge of equipment, product applications, functions, design appropriateness, procurement and operational usage..

Product Knowledge

Our experience allows us to be able to assist decision makers with layout & concept ideas. We have a wide number of years of experience in dealing with multiple customer concepts, where we have provided the application of knowledge to achieve the desired product volumes and..

Technical Expertise

By having put top-of-the-line foodservice equipment in the best restaurants from Orlando to Miami, we are here to tell you that we have been put through the paces by the best and brightest in the industry. We know our stuff and in this competitive business you have to prove it every..

Factory Relationships

Much of the success we have attained over the years has come from the solid business foundations that we have created with our manufacturers and factories. We have earned a solid reputation as a straight-shooting organization that always puts the customer first and is quick..

Delivery Logistics

When we package an equipment procured for your food service operation it may consist of items from many different manufacturers. One of our primary Delivery Logistics services is to factor in the discounts offered by each manufacturer and the shipping costs..

Order Tracking

Once your order is placed at the factory and the delivery date is processed, we can begin the process of updating you as to when your shipment will arrive. The shipper will generate a PRO number which allows us the opportunity to track your shipment every hour if you like..

Installation Support

Most Welbilt brands come with a standard Factory Authorized start-up. After the installation is completed, a Field Rep will schedule a demonstration of proper use, care, maintenance and operation of the equipment. An Authorized Service Agency (ASA) will make sure..

Equipment Startups

The majority of our large equipment installations include a Free factory authorized start-up by the local Authorized Service Agency (ASA). By following this procedure, technicians can ensure that your new equipment is warranty compliant and it works at peak performance..

Green Products

When it comes to running a greener foodservice operation, small steps can make a big difference. Here are some helpful ideas to help get you there faster. There is an ever increasing number of products available today that have been third party tested to show reductions..

Demos and Training

FER is committed to the proper training and use of the equipment we represent so that your purchases can perform as assets and not liabilities. Obviously, effective training will ensure an efficient, speedy and profitable operation, whereas, little or no training can result..