Our Team – Ft. Lauderdale

Tom Dickie heads our team in Ft. Lauderdale

Tom Dickie, Managing Partner
Mobile No: 954.648.2510
Tom joined FER in 1999 and became a partner the same year. He came to Food Equipment Representatives with over 25 years of experience with sales and service representing a major manufacturer of small wares and conveyor ovens.
Dan Wood, Senior Sales Associate
Mobile No: 305.905.1317
Dan joined FER in 1997. He has a BFA Degree in Art and has over 22 years of experience as a Foodservice Design Consultant. Dan resides in Coral Gables and is responsible for South and South West Florida.
Martha Lozano, Partner, Administration
Mobile No: 954-494-9751
Martha joined FER in 2000. She has 10 years of experience in the Food Service industry with background knowledge in sales and customer service. Martha handles sales inquiries, quotations, order entry, and is responsible for accounts payables.
Bill Peters, Partner, Contract Sales
Mobile No: 561.315.7034
Bill joined FER in 2010. He has over 17 years of experience as a manufacturers’ representative in Florida. Bill resides in Jupiter and is responsible for East Florida.
Tito Rodriguez, Partner, Culinary
Mobile No: 786.509.3770

Tito graduated Cum Laude from the Art Institute of Fort Lauderdale, his career spanned two decades holding positions such as Chef de Partie, Chef de Cuisine, Executive Banquet Chef, and Executive Sous Chef. In 2008, Tito joined the equipment sales side of our industry. He has had the opportunity to hold positions such as Regional Sales Manager/Corporate Chef and VP of Sales for the Southeast. With a well-balanced background in Culinary and Equipment sales, Tito Rodriguez will bring a depth of knowledge to the Florida Marketplace. In his time off, Tito enjoys spending time with his family, fishing, and playing golf.

Catherine Pena, Marketing Coordinator

Catherine joined FER in November 2023. She has 10 years of marketing and social media experience within the hospitality, construction, and sports industry. Growing up in a restaurant family Catherine is no stranger to the food business. She will assist the team with social media, marketing, and sales coordination.

Dalia Moreno, Inside Sales Support
Dalia joined FER in January 2024. She has over 10 years of experience in the food equipment industry. Dalia handles sales inquiries, quotations, and order entry.