Our Team – Ft. Lauderdale

Gabriel Puerto heads up our team in Ft. Lauderdale

Gabriel Puerto, Managing Partner
Mobile No: 305.753.3810
Gabriel’s career began in the foodservice industry as a Foodservice Design Consultant. He has years of experience in both design and operational concepts. Gabe joined F.E.R. in 1987 and became a partner in 1999. He is a recipient of the Richard Zimmer Award (1999), the Paul Lovejoy Award (1999) and The 2002 Frymaster/Dean Sales Representative of the Year.
Tom Dickie, Partner
Mobile No: 954.648.2510
Tom joined FER in 1999 and became a partner the same year. He came to Food Equipment Representatives with over 25 years of experience with sales and service representing a major manufacturer of smallwares and conveyor ovens.
Dan Wood, Senior Sales Associate
Mobile No: 305.905.1317
Dan joined FER in 1997. He has a BFA Degree in Art and has over 22 years of experience as a Foodservice Design Consultant. Dan resides in Coral Gables and is responsible for South and South West Florida.
Martha Lozano, Sales Coordinator-Office Manager
Mobile No: 954-494-9751
Martha joined FER in 2000. She has 10 years of experience in the Food Service industry with background knowledge in sales and customer service. Martha handles sales inquires, quotations, order entry and is responsible for accounts payables
Bill Peters, Sales Associate
Mobile No: 561.315.7034
Bill joined FER in 2010. He has over 17 years of experience as a manufacturers’ representative in Florida. Bill resides in Jupiter and is responsible for East Florida.
Tito Rodriguez, Corporate Chef/Sales Associate
Mobile No: 786.509.3770

Tito graduated Cum Laude from the Art Institute of Fort Lauderdale, his career spanned two decades holding positions such as Chef de Partie, Chef de Cuisine, Executive Banquet Chef, and Executive Sous Chef. In 2008, Tito joined the equipment sales side of our industry. He has had the opportunity to hold positions such as Regional Sales Manager/Corporate Chef and VP of Sales for the Southeast. With a well-balanced background in Culinary and Equipment sales, Tito Rodriguez will bring a depth of knowledge to the Florida Marketplace. In his time off, Tito enjoys spending time with his family, fishing, and playing golf.

Heidi Cronin, Marketing Director & Project Coordinator

Heidi has 15 years of sales coordination and project management experience in a variety of industries with 2 years of specific experience in the Food Service industry. She has a passion for customer service and seeing a project through from inception to completion. She will assist the team with sales inquiries, quotations, order entry, and marketing coordination.