Food Equipment Reps Miami Florida
Ft. Lauderdale: 800-226-8389
Orlando: 800-771-7728
Tampa: 813-361-6211
Jacksonville: 904-662-7788
Dealer Support
Dealer Support

Food Equipment Reps is the bridge between the Manufacturer and the Dealer. We present a balanced viewpoint, knowing both what part
the Manufacturer will do in the sales process and what part the Dealers
will do to complete the sale. There
has always been a strong but independent relationship between Food Equipment Reps and our Dealers. We both have to be quick, responsive problem solvers, and work together for the benefit of the customer. We both need to help stimulate demand for the products
we represent.


Another important Dealer Support
function is when Manufacturers launch
new products they use the Reps to get
the word out. Food Equipment Reps is
the front line in getting the word out on new products. In order to back up the dealer when a product needs to be demonstrated quickly we've expanded
our test kitchens and showroom facilities to help the Dealer. We strengthen relationships with our dealers to express the value we can bring to the table. Part
of that value is being available for help
and questions that both the end user
and dealer might have. Everyone has to work together to take care of the



customer. We find we're doing a lot more lunch-and-learns, scheduled meetings and trainings, and overall being more strategic about our approach with dealers. FER is also there to deal with issues gone awry. If a fridge is ordered and it doesn't work, we need to send a tech out to fix it immediately. If this happens to a dealer, the customer may not want to deal with them anymore. Reps have to work with the dealer to resolve problems and complete warranty resolution. FER is always poised to keep the customer happy for potential future orders and sales.


Tel: (954) 587-9347 • Toll Free: (800) 226-8389 • Fax: (954) 584-7170
Food Equipment Reps - Sammic